If you are running a news website or portal and putting a lot of effort into getting news; however, the low visitor count is disturbing your business model, then this blog post is for you. We have provided SEO services to renowned news and article websites for the past year, and the results are excellent. You can also get similar or better results while following the simple SEO guideline for your news and article website. The News website SEO is not rocket science; however, proper expertise in the domain is equally important.
Being a leading SEO company in India, we know that SEO for a news website is different from the typical website SEO. We all know the content is the king in SEO, and news and article website’s content frequently changes with time. The major challenge is content originality because the news is the same for everyone. There are many recognized channels, print media websites, and big news portals with the same news that you want to publish, so overcoming this challenge is where our expertise comes.
There are many tips you can follow while doing an SEO for a news website or an article publishing website, such as –
To get maximum visibility and traffic, your news piece should come in the Google news feature. Getting into google news is always a challenging task, but you must make a mark in your SEO if you want to appear in the news.
Accelerated mobile pages (AMP) is a new normal for news websites. Your website gets a good visibility and search engine ranking if your content is AMP compatible. Make sure that you use the AMP template for your news website.
Website navigation and the user interface are essential for any website, whether it is a regular business website or News Portal. However, when it comes to serving news in multiple domains, you should use proper navigation techniques. You should follow the Zero navigation approach for your news website.
A news website usually have multiple categories, e.g., Sports, Crime, Politics, Policies and Entertainment. Your content distribution should be well structured and properly categorized. A Well-structured website with a proper breadcrumb approach helps you to get a better ranking.
If your website has multiple contributors, you should release standard guidelines for content writing. The content should not be copied from any news website or portal. It should be written fresh for your news website then; only you can get SEO mileage. The context can be the same; however, wording and sentence structure should be unique.
Structure data or schema markup is equally vital in News website SEO. A proper command over structure data and schema tag usage can help you get more search engine visibility. For example, you can use “article” and “NewsArticle” schema tags while doing SEO.
Backlink creation is the most popular but least understood point among SEO experts. Whether you are creating an internal or external backlink, a proper structure is essential. Especially while creating internal links, you should follow an SEO friendly link structure approach. As far as external backlinks are concerned, it should be from high PA, DA website with proper relevancy.
It is a prevalent and well-known fact that website structure should be smart devices compatible. However, many news websites are still not following the basic rule of responsiveness. Therefore, you should not only focus on mobile devices compatibility but also improve your loading speed. A fast loaded website is always an advantage for SEO.
Unlike a business or simple website, the URL structure of a news website is a bit complicated. A neat and clean URL structure can help you to get a better search engine ranking. Most of the time, news websites use CMS like WordPress, Joomla and Drupal, and you do not have control over URL generation. However, a proper plugin and coding customization can provide you flexibility in the URL structure. URL structure, URL re-writing and URL re-direction are the other important SEO points one can consider while doing SEO for a news website.
As a leading SEO company, we have been asked this question by every news website owner. Like any other website, a news website also takes time to get featured in search engine ranking. However, if you contribute to a niche segment, e.g., tech industry-specific news and some great work on less discovered topics, you might get results in few months. A normal news website ideally takes a minimum of 6 to 8 months to feature in search engine results top spots. To get fast results, you must ask some celebrities or well-known public figures to write a guest column on your website. It will increase your credibility and also provide you with good mileage in SEO.
The second most asked question from website owners and admins is about SEO cost in India or news website SEO charges. A good SEO company with proper knowledge can charge you anything between $200 to USD 500 per month. News website SEO charges may vary based on the target audience, geolocation and category. However, for a good SEO result, you must allocate a handsome budget. We have been providing SEO services to many news websites around the globe, and our usual charges start from USD 200. The costs and timeline are subjective and, on the website’s current status also.
We have tried our best to elaborate news website SEO and ranking factors. However, a proper SEO audit and in-depth analysis are equally essential to provide you with more insights about SEO. ARE InfoTech is a well-established SEO company in India. We have been providing SEO services since 2009 and helped many news websites to get good search engine visibility. If you are a news website owner looking for a reliable SEO partner, our SEO experts can help you with proper guidance. You can share your news website’s URL, and the rest is up to our team. We will provide you with a no-obligation SEO audit report and shared a detailed roadmap for SEO.
For more news on SEO, Tips and Tricks related to SEO and SEO industry news, keep reading our blog post.