- Ashafak Shekh
When we think about social media marketing, Facebook, Instagram, and Twitter immediately pop into our heads. And rightly so, because these 3 are considered the “Social Media Marketing Giants” and have a proven record of making quite a word in the B2C sector. But what about B2B marketing? Don’t you think connecting with leaders, decision-makers, managers and aspiring entrepreneurs who think like you is equally essential? Without setting aside a yearly budget and an effective lead generation strategy for B2B marketing, your business is missing out on a comprehensive growth, revenue generation and brand visibility action plan. So which is the ultimate, result-brining social media application for lead generation? It is none other than LinkedIn.
LinkedIn is a professional marketing tool which was launched in 2003 and has been forgotten since. But slowly and steadily, this application is creating a buzz and steering its way to the top, surpassing Facebook and Instagram in generating leads. LinkedIn has over 900 million users, of which 310 are monthly active users from over 200 countries and territories. Also, about 82 per cent of marketers have reported having found great success through a LinkedIn lead generation strategy. Do you still believe it is worth missing out on LinkedIn? If not, the benefits of LinkedIn marketing are potent. Let’s find out!
Facebook is about posting fun content, Instagram is about sharing your brand stories and product images to connect with audiences, and Twitter is about putting your opinions. But LinkedIn functions slightly different from the countless social media applications.
LinkedIn is a professional content-geared platform focusing on networking, building careers and sharing industry-related views and ideas. It is a fantastic marketing platform to connect and share content with seniors, colleagues, employees, potential employees and employers, competitors, business partners and customers as well. Thus, LinkedIn marketing is a process of utilising LinkedIn by an individual or a corporate to draw attention to their page/profile. It helps gain attention, get leads from LinkedIn, drive traffic to a website or blog and build genuine connections.
LinkedIn is a leading paid and organic lead generation tool. It offers multiple features and tricks for a user to generate leads on LinkedIn. Some of the paid tools are LinkedIn Ads, LinkedIn Boosting and Showcase Pages. On the organic front, apart from content sharing, LinkedIn allows you to recommend and endorse the works of other people you have worked with in the past. This is an excellent way of building a network and opening a passage for new opportunities. ARE InfoTech is helping their clients grow their businesses by improving their social media presence on all social media platforms including LinkedIn.
According to research, LinkedIn is responsible for 64 per cent of qualitative traffic to corporate websites and pages out of all social media platforms. Some of the other perks of LinkedIn include the following:
Here is a list of essential steps for every business to get leads on LinkedIn consistently.
ARE InfoTech is a leading and expert IT company with 360-degree promising solutions related to all your digital marketing concerns. As far as LinkedIn marketing for your business is concerned, we have a team of dedicated specialists who will look after your business and prepare an excellent LinkedIn lead generation strategy.
Our specialists have worked with multiple companies and thus have the sound knowledge and expertise to generate leads on LinkedIn. Get in touch with us for a customised lead generation stretagy for your business.