Why Outsource Digital Marketing to India?

When you run a private business or a firm, time is a precious commodity, and marketing your brand will consume a significant amount of your time. However, this does not mean you should disregard it. Companies worldwide are currently looking for ways to thrive through digital marketing in the field.

Are you considering hiring a third-party agency to help with your company's digital marketing, but aren't sure if outsourcing is right for you? If that's the case, which country is best for digital marketing outsourcing, and why?

Yes, these are some of the most common concerns that people have while considering outsourcing any of their company services. We'll have detailed answers to all of your "Digital Marketing Outsourcing"-related questions in this article.

What is Outsourcing?

Outsourcing is a corporate strategy in which a firm employs a third party to complete projects, manage processes, or deliver services on its behalf. An organization employs another company to take over all or half of a specialized operation for which they want the other company to be responsible.

The following are some of the most widely outsourced services or jobs:

• IT services (Integration, Software development and Maintenance; Network Integration, Web Development; Mobile App Development)
• Digital Marketing (SEO, SMO, SMM, PPC, ORM, etc.)
• Accounts and Finance (Accounting, Payroll and Tax management, Bookkeeping,)
• Manufacturing
• Call Centre and Customer Service
• Data Entry and Transcription

What is Digital Marketing?

Digital marketing refers to online advertisements through Digital channels, such as social media, search engines, web pages,  e-mail and smartphone applications. Digital marketing is the way businesses endorse products, services and brands across these new media platforms. For researching goods, consumers rely heavily on digital means. For example, with Google Marketing Insights, 48% of customers start search engine inquiries, while 33% view branded websites and 26% search mobile apps.

Which country is best for outsourcing Digital Marketing?

India! Yes, you read that correctly: India is the best outsourcing destination. Many results on Google claim that India is the best outsourcing destination because of its large pool of skilled manpower, low costs, and a variety of other advantages.

Why is it beneficial to the company to outsource digital marketing to India?

Cost-Effective

In most cases, the cost of recruiting a full-time in-house digital marketing team would be far higher than the cost of outsourcing to an Indian digital marketing firm. Digital marketing in India is not only affordable but also provide you right quality. 

You would almost definitely pay them some fees if you outsource your digital marketing services. However, outsourcing to India saves you money by reducing the costs of maintaining an in-house team of experts. You may avoid paying employee wages and other operating costs that come with having regular onsite personnel.

High Skilled and talented professionals

When you recruit staff in-house, you have a limited number of choices. Outsourcing, on the other hand, gives you a variety of choices. From India's huge pool of talented individuals, you can pick the best digital marketing professionals. Digital marketing in India is fancy career option and more and more talented young mind choosing this as a career option. 

You will have a dedicated digital marketing team, which is well proficient in the newest digital marketing trends. They are up to date with the most recent updates, algorithms, methods, and developments. They will help you propose the best way to expand your company because they normally have extensive experience working in different industries and complex projects.

More emphasis on business core competencies

Digital marketing is comprised of many segments such as SEO, SMO, PPC, SMM, and ORM. All have their own set of advantages. If you exclude any of these from your marketing plan, you can fall behind your competitors. And these roles are normally time-consuming and necessitate technical knowledge.

As a result, it is preferable to outsource it and concentrate on what you do best. You will improve your company's overall productivity in this way. You and your team will have more time to concentrate on core operations and increase sales.

Solve extra manpower issues

As mentioned earlier, recruiting full-time in-house digital marketing experts in your own country is significantly more expensive than hiring digital marketing experts in India. It's possible that it'll be three or four times higher! Outsourcing to India is also advantageous for companies who cannot afford to retain an in-house digital marketing agency.

In addition, India has the world's second-largest population. It has a large number of skilled people with a wide range of skills. One of the reasons India is such a popular outsourcing destination is because of this. Not only SMEs but also Fortune 500 firms tend to outsource their IT and marketing requirements to India. As a result, you can quickly overcome the capability problems by exporting to India and receiving the highest quality services.

Better service quality

Digital marketing firms have considerable expertise in designing marketing plans and promotions that drive success for customers across different vertical industries. They will create validated methodologies for digital marketing that perfectly meet the evolving needs of various ventures.

Furthermore, digital outsourcing providers in India have the latest technological solutions to ensure optimal productivity and consistency. Experts for quality assurance review each part of the project accurately to ensure that quality is not affected.

Wrapping Up!

Today, almost 34% of small companies outsource their digital marketing in India, and the figure is steadily increasing. Additionally, there are a variety of approaches to outsourcing, including recruiting a dedicated digital marketing team.

Outsourcing a Full Service Digital Marketing Agency will undoubtedly be a wise move that would enable your startup to achieve its full potential.

However, in case, your startup is in the initial stage and wants to outsource your digital marketing needs ARE InfoTech is one stop solution for your required need. ARE InfoTech is a team of digital experts who have worked for more than 10 years in the fields of web design, web creation, software development and digital marketing.